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First look: Sram Rival eTap AXS: wireless electronic shifting that doesn't cost the earth

Sram has stolen a march on its competitors by being the first to market with a lower-priced, third tier offering of its proven wireless eTap AXS shifting. No longer is wireless electronic shifting the preserve of superbikes and pros, as Sram has now trickled down this technology to potentially get it into the hands of a lot more riders, as crucially the lower tier pricing means we could see it available on bikes from as little as £2,500. Not only does the groupset look classy, with a premium feel to the components too, but it doesn’t disappoint out on the road. In this video Cyclist’s Senior Editor, Stu Bowers, takes you through the details, and gives a few of his first ride impressions For the full launch story as well as a more detailed first ride review click here https://www.cyclist.co.uk/sram/9405/sram-rival-etap-axs If you enjoyed this video, and found the content useful please make sure to give it a thumbs up and share it with your friends Keep up to date with more of our content by subscribing to our channel: https://www.youtube.com/c/Cyclistthrilloftheride/featured?sub_confirmation=1 and also our Newsletter, here: https://bit.ly/3tUWWYt See the latest news, tech and in-depth product and bike reviews on our website https://www.cyclist.co.uk/ Cyclist Shop:https://shop.cyclist.co.uk/ Submit your questions and comments below Tell us what new cycling trends/topics excite you? That way we can create more engaging content in the areas that interest you the most. Watch more on the Cyclist YouTube Channel, https://youtu.be/H1HXVzuY1QY https://youtu.be/p1aF4ha-e4Q https://youtu.be/Nv-UMJSBfT4 https://youtu.be/_xY28vTDyZs https://youtu.be/Re00TwUyMZo Facebook - https://www.facebook.com/CyclistMag/ Instagram - https://www.instagram.com/cyclist_mag/ Twitter - https://twitter.com/cyclist