Home > The new BMW 7 Series - ready for a luxury experience at the highest level

Auto
The new BMW 7 Series - ready for a luxury experience at the highest level

Description

With the new BMW 7 Series, driving pleasure and ride experience reach an unprecedented new level in the luxury segment. After the world premiere of the luxury sedan in Shanghai, now the market launch campaign for the new BMW 7 Series follows with a powerfully emotional film at its centre. The campaign film, designed for use on different communication channels, presents the new BMW 7 Series using atmospheric imagery as the perfect choice for individualists who are not deterred by any obstacles in their way, but who follow their own path with self-assured confidence.The short film titled “Above the Clouds”, directed by the American Dan DiFelice, shows the pilot of a private plane who is prevented from taking off in his plane by bad weather and who then makes a spontaneous decision. He swaps his “cockpit” for that of his new BMW 7 Series and accelerates down the dark and rainy runway unhindered. His journey takes him into majestic mountain scenery and he travels higher and higher. Finally we see how he breaks through the cloud cover on a mountain pass road in his car, heads towards the sunlight and leaves the black storm behind him. The key scene of the film describes a luxurious experience at the highest level creating a sublime moment, which is generally reserved for the pilot of a plane, but in this scenario can literally only be experienced in the new BMW 7 Series.

Added on the 23/01/2019 08:37:12 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • BMW 7 Series 2015 review - Carbuyer

    The BMW 7 Series has long sat in the shadow of the mighty Mercedes S-Class in the luxury car class. But now there's a new one on the block and it means business.The new 2015 BMW 7 Series now looks sharper, more luxurious and more relaxing to drive and be driven in. What's more, it has a raft of hi-tech equipment that is simply too long to list! It also comes in short and long-wheelbase lengths, with the choice of rear or four-wheel drive.

    19/01/2016 - Dennis Films
  • Deserted streets as Hong Kong issues highest level alert for Saola

    Deserted streets in Hong Kong as Hong Kong's weather observatory raised its typhoon alert to the highest level at 8:15 pm (1215 GMT) on September 1st, over Super Typhoon Saola, one of the strongest storms to hit southern China in years. IMAGES

    01/09/2023 - AFPTV - First images
  • US Fed raises rates to highest level since 2001

    The US Federal Reserve raises its benchmark lending rate to the highest level since 2001 to tackle above-target inflation, and signaled the possibility of further increases ahead. SOUNDBITE

    26/07/2023 - AFPTV - First images
  • Interview with Cesc Fabregas: "I want to coach at the highest level"

    La Turbie, France, Sep 28 (EFE).- At the tailend of a glittering professional career, Cesc Fábregas, one of the best European midfielders this century, is now a role model for the youngsters at AS Monaco. But as his playing career winds down, he is keeping one eye on his future after he hangs his boots up. “(In five years) I see myself coaching. I want to do it at the highest level,” the 34-year-old told Efe during an interview at the Ligue 1 club’s new training center, located on the outskirts of the luxurious city-state. A product of FC Barcelona’s famed La Masia youth academy and winner of the World Cup and European Championships with Spain, the former Arsenal and Chelsea star discussed Barça’s current challenges, his friend Lionel Messi’s arrival at Ligue 1 rivals Paris Saint-Germain and his role at AS Monaco. Question: How are you getting along with such a young squad like AS Monaco’s (with an average age of 24.3 years)?Answer: I am delighted to be here. I feel the love they have for me, and I feel the same way. I still see myself playing on for a while, but it is true that I have a slightly different role, on and off the pitch.Q: You’ve been at Monaco, one of France’s biggest clubs which is recovering from a turbulent period, for two and a half years.A: Last year we made a lot of progress (the team finished third in the league under new manager, former Bayern Munich boss Niko Kovac). This year we have not started well (the team has already been knocked out of the Champions League) but, little by little, we are on a winning path again. We are excited by the Europa League.Q: Were you surprised by how Messi left Barca?A: In football, everything can change in a matter of seconds. It was his turn this time, it’s happened to me many times. They are moments in life that you have to overcome in the best way possible. Leo is a super strong guy, very competitive. He will not have problems adjusting.Q: Several world class players have left Barcelona in similarly unexpected circumstances. What is happening at the club?A: Messi’s situation occurred during a period of instability at the club, but in the end, he will be seen as the best player in Barcelona’s history, and this will not change that. When he retires, he can have another farewell. Club legends should depart in a way that they deserve, that recognises what they have given to the club and the sport.Q: Seven years after your departure, how do you look back on those three seasons you spent at Barcelona (from 2011 to 2014)?A: It was a great experience. In the end, for one reason or another, lots of things can change in seconds. I have always been pretty independent, I left Barcelona at 15 years old. I did not need to be protected to know what I wanted. Changing scenery was never an issue for me.Q: Barcelona finally achieved a convincing result at the weekend (beating Levante 3-0). What do you make of the new generation of young talent coming out of La Masia?A: To foster a young talent, you need to give him opportunities. I am convinced that Spain has lots of talented young players who don’t get their chance to shine. Football is very impatient. However, I had (Arsene) Wenger, who played me when I was just 16 years old (...) In a normal situation, Barcelona would not have done that. Now, they are playing Gavi, who is 17, Nico (Gonzalez), Pedri, Puig (...) They are players who are carrying the load for a massive club going through turbulent times.Q: Which of them is your favorite?A: It’s not about who I like more or less, but we can see that Gavi has a lot of self-confidence that is unusual for someone his age. He is tireless, he is aggressive, you can see he wants to learn and do things the right way. If they continue like that, the future looks very bright.Q: The only trophy missing from your haul is the Champions League, which you almost won in 2006 with Arsenal, when they lost to Barcelona in the final.A: Name any final -- I have played in all of them. Even though I lost the Champions League final, I can say I played in one. I remember (in the 2006 final) that they took me off when we were leading 1-0. Thierry Henry had the chance to make it 2-0 in a one-on-one with Victor Valdes. I came off the pitch as a European champion, but then Samuel Eto’o equalised -- from an offside position. And then Belletti and Larson linked up on the wing to make it 2-1.Q: Where do you see yourself in five years?A: Retired from playing, and I see myself coaching. I want to do it at the highest level. I want to prepare myself really well. I don’t want to make the mistake of starting to coach from scratch at a big club. Creating your own style and approach takes time, although I think it’s obvious from my playing style what kind of manager I would like to become.Q: Who do you think have been the most important coaches in the last 20 years?A: Pep Guardiola, Jose Mourinho and Carlo Ancelotti. Those are the three that come to mind. Q: Two of them have been your manager (Guardiola at Barcelona and Mourinho at Chelsea).A: I have been very lucky to be coached by the best and to play with the best.Q: You are also a legend at international level. What moments do you treasure most?A: Celebrations in Madrid that had never been seen before, and not only once, but three times (for the European Championships in 2008 and 2012, and the World Cup in 2010). On the pitch, my penalty in the shootout against Italy in the quarterfinals, my assist to (Andres) Iniesta for the goal in the World Cup final in 2010; another I provided for David Silva in final against Italy in 2012; and my penalty in the shootout against Portugal (in the semifinal in 2012).FOOTAGE AND SOUNDBITES FROM CESC FÁBREGAS, A MONACO PLAYER, FROM THE HIGH PERFORMANCE CENTER OF AS MONACO IN LA TURBIE, FRANCE.

    28/09/2021 - EFE Inglés
  • Ibex rises 0.83% and reaches its highest level in sixteen months

    Madrid, Jun 14 (EFE) .- (Camera: EFE). The Ibex 35, the main index of the Spanish Stock Market, has risen on Monday by 0.83%, driven by renewable energy companies, with which it remains at the gates of 9,300 points and reaches its highest level since February of 2020.

    14/06/2021 - EFE Inglés
  • Ibex rises 0.83% and reaches its highest level in sixteen months

    Madrid, Jun 14 (EFE) .- (Camera: EFE). The Ibex 35, the main index of the Spanish Stock Market, has risen on Monday by 0.83%, driven by renewable energy companies, with which it remains at the gates of 9,300 points and reaches its highest level since February of 2020.

    14/06/2021 - EFE Inglés