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Added on the 05/07/2019 10:34:42 - Copyright : Auto Moto EN
Summer 1958. A light breeze blows around the coast of Capri, caressing the hulls of the luxurious yachts moored in the harbour. On the quayside, the exclusive 500 Jolly, better known as the "Spiaggina", awaits its illustrious guests for a journey into the glittering night life of the "Dolce Vita". Summer 2018. Coinciding with Fiat 500's birthday, the iconic "Spiaggina" makes an elegant return to Europe's most famous resorts. Its new lease of life comes courtesy of the Fiat brand, which presents the new 500 Spiaggina '58 special series, produced in a limited edition of 1,958 cars - a tribute to the year of the birth of the first "Spiaggina", with ultra-chic design touches and a lavish standard outfit. This is the first of Fiat's two tributes to celebrate both the legendary little car's birthday and the 60th anniversary of its first special series - the unforgettable 500 spiaggina dating from 1958, which became a universally acclaimed symbol of the "Dolce Vita". By marking these two important dates, Fiat also celebrates the secret of the 500's eternal youth: its capability to renew itself continually, also through special series, without ever losing its identity. And the Fiat brand has produced a second "present" for these special milestones: a delightful video to the notes of the song "Volare", the ever-popular Italian classic which also appeared in 1958. Starring, of course, the new 500 Spiaggina '58.
"Today marks both the birthday of the Fiat icon and the 60th anniversary of the famous 500 Jolly Spiaggina, the legendary little car's first special series and symbol of the ""Dolce Vita"". For the dual celebration, the Fiat brand presents the new 500 ""Spiaggina '58"", the exclusive special series with ultra-chic design touches and a lavish standard outfit. Produced in a limited edition of 1,958 cars, the new ""Spiaggina '58"" is an authentic cult model that highlights the secret of Fiat 500's success: its ability to keep growing thanks to the 30 special series' that have succeeded each other over the last 11 years. Fiat's second tribute is a delightful video to the notes of the song ""Volare"", the ever-popular Italian classic sung by Domenico Modugno at the 1958 Sanremo Festival. To mark the occasion, creative hub Garage Italia and design firm Pininfarina have also produced their own tribute on the basis of the 500C: the irresistible ""Spiaggina by Garage Italia"" showcar, featuring unique, sophisticated solutions that reinterpret the spirit of those years for today's world. "
Subscribe for more car videos: http://bitly/AutoMotoTV While remaining very much true to itself, the Fiat 500 has often appeared with different but always ...
Ever since its launch in 1983 it was clear that the Fiat Uno would break the mold for city cars and alter FIAT history. This was made further evident by the enormous investment for its creation (more than a trillion lire) and the choice to introduce it at Cape Canaveral, Florida, the launch and landing site of United States’ space program’s most advanced spacecraft: the Shuttle.Such a bold juxtaposition was well-suited to the Fiat Uno, the most innovative car in its segment (“Car of The Year” in 1984). It was also the first vehicle to “speak” through an ad campaign which used irony, lightheartedness, and extremely modern language. The latter aspect of the Fiat Uno is the focus of the special video created by Stellantis Heritage which includes stock images and words from Roberto Giolito, Stellantis Heritage (Alfa Romeo, Fiat, Lancia, Abarth), and Maurizio Torchio, the Head of Centro Storico Fiat.
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