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Added on the 18/04/2024 08:15:34 - Copyright : Auto Moto EN
In a show full of energy and immersed in an atmosphere that evokes transformation, innovative momentum, ingenuity, creative inspiration, and a whole new experience that anticipates an exciting new journey into the future, Maserati staged “Made in Thunder”, an overture to the Folgore, the new 100% electric chapter of the House of the Trident.Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
The 2023 Shanghai Auto Show is opening its doors for an electrifying new edition and Maserati is thrilled to show the world its latest full-electric creations, marking the historic moment of being the first Italian luxury brand to produce 100% electric vehicles.And of course, China is the cradle of this fascinating and exciting revolution mobility – not only in terms of innovation but also of forward-thinking and embedded interest in the luxury market – and the ideal venue for the global premiere of Maserati Grecale Folgore.On this special occasion, the Trident’s first full-electric SUV is in good company, alongside the new Maserati GranTurismo. The powerful and timeless coupé has been introduced to the Asian market for the first time in its combustion engine and its electric powertrain version, the GranTurismo Folgore.The future of electrification is rooted in China. Folgore is the name of the Trident’s electric range and represents innovation, luxury, functional beauty and the vision that unites the past and the future in the name of Maserati’s incomparable style. The 2023 Shanghai Auto Show is therefore the ideal meeting point between the Asian market and the brand, to remark on and enhance the concept of “Italian luxury performance”, at the dawn of a new era.Electrification will play a key role in Maserati’s future strategy, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2030. It is an ambitious plan that reflects the audacity that has always defined the Trident's DNA, driving it forwards towards the future, where its success will rely on its uniquely Italian character, its ability to arouse emotions with quality and exclusive products, and the magic of innovation. All this is exactly what the automotive industry will require in the future.
On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.
Everything is ready for a new edition of the highly anticipated Rolex Monte-Carlo Masters, where Maserati will be the main sponsor and official car of the tournament for the third year running.From 6 to 14 April, the most prestigious clay courts in the world – in the evocative setting of the Principality of Monaco – will attract the stars of international tennis; they are committed to putting on a unique show and to animating the most engaging competition, between true champions in the rankings.Maserati, which has always been synonymous with refined sportiness, contemporary elegance in the best Italian style and high-level performance, has chosen to join the team again this year. It will be winning over the public off-court, with two cars on display inside the Monaco Country Club and a fleet of Maseratis – Grecale, Levante, Ghibli and Quattroporte – available to support the champions’ movements between one match and another and those of the Trident's guests who are intent on enjoying the tournament. The latter will also be offered test drives at the wheel of the MC20, MC20 Cielo, GranTurismo and Grecale, to immerse themselves in a glamorous experience in the name of one of the most exclusive sports.The Rolex Monte-Carlo Masters will be the ideal stage to convey that sense of freedom and joie de vivre fully epitomised by cars such as the eye-catching Maserati MC20 Cielo and the latest arrival from the House of the Trident, the very comfortable Maserati GranCabrio Trofeo convertible. A winning pair of cars with sublime performance, designed to savour all the best sensations that open-air driving can offer, with the wind in your hair.
After embracing a historic new era for the Trident in 2023, Maserati MSG Racing is proud to continue its journey in the FIA Formula E World Championship by revealing its Season 10 challenger, the Maserati Tipo Folgore.Unveiled on the eve of pre-season testing at the Circuit Ricardo Tormo in Valencia, Spain, the Maserati Tipo Folgore features the same proven race-winning technology from Season 9, paired with a new aesthetic, representing the Maserati brand’s distinguished heritage in motorsport and its continued innovative electrification journey.Maserati Tipo Folgore – which refers to Maserati’s all-electric range – stands as a perfect bridge between the past and future, with the aim of representing the marque in the new era of motorsport: a choice perfectly in line with Maserati's strategic plans and its predisposition for innovation.The new Maserati Tipo Folgore showcases the Rame Folgore (Copper Glance) colour accents on the rear, evoking the characteristic tone of Maserati’s new generation of electric cars, which will represent the entire product range by 2030.Formula E’s ninth season heralded the Italian marque’s return to World Championship single-seater competition, as the Trident entered to the grid for the first time since last racing in Formula One 66 years earlier.
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