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Added on the 10/08/2016 09:01:16 - Copyright : IDG UK
Mercedes‑Benz combines two things in Project SMNR: a passion for League of Legends Esports and extraordinary design expertise. The result is a unique virtual showcar – created in a joint co-creation process with Riot Games, the game developer of the global game title League of Legends. Inspired by the dynamic world of League of Legends, the Mercedes designers have created a vehicle that redefines the boundary between reality and fiction in an unprecedented process. ‘For the first time, we were able to set aside the boundaries of materiality and physics and give free rein to our creativity. Because of the virtual space, there are no limits to what we can create’, says Gorden Wagener, Chief Design Officer Mercedes‑Benz Group AG. ‘This endeavor to continuously develop our design and to constantly challenge ourselves in a new way manifests itself in Project SMNR. We give our creativity the space for the unexpected.’
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