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Added on the 07/06/2016 13:53:59 - Copyright : Auto Moto EN
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Mercedes-Benz will pursue a differentiated strategic approach with its vans in the future. As presented last year (2023), the company is aiming for a premium strategy for its commercial vans. In the future, a focused luxury strategy will apply to all newly developed, privately positioned vans, as is the case for all Mercedes‑Benz passenger cars. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026. The new private midsize vans EQV and V-Class are an important milestone on this path. Both are further elevated with new exterior and interior designs. There is also an increase in comfort and safety, especially thanks to more intelligent, digital networking. The models have been available to order from Mercedes‑Benz sales partners and online since January 2024. The standard equipment has been comprehensively upgraded and thereby tailored more precisely to customer requirements. The new V-Class starts at a list price of 59,470.25 euros[1], the new EQV from 75,281.78 euros. The new V-Class also forms the basis for the V-Class Marco Polo camper van, which is offered ex factory. It starts at 80,004.89 euros1 and adopts the model's attractiveness almost completely.
This summer, Mercedes‑Benz Vans presented its new midsize model series for private and commercial use. Now, the sales launch is fast approaching. The midsize van portfolio boasts a new exterior and interior design, as well as increased comfort and functionality, especially thanks to an increase in intelligent, digital connectivity options and enhanced safety and assistance systems. All models will be available to order in January 2024 from sales partners and shortly online. The Vito is available as a Mixto from 46,210.80 euros, as a panel van from 47,074.02 euros and as a Vito Tourer from 57,924.44 euros. The eVito is available as a panel van from 63,438.90 euros and as a Tourer from 68,397.63 euros. The list price of the V-Class and EQV MPVs starts at 59,469.00 euros and 75,410.00 euros respectively; and of the V-Class Marco Polo camper van starts at 80,005.00 euros.A differentiated strategic approach was adopted regarding the new midsize van portfolio. For the commercial vans, including the eVito and Vito, the company is pursuing a more focused premium strategy. In the future a luxury strategy will apply to all newly developed midsize vans positioned for private use, as it will to all Mercedes‑Benz passenger cars. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026 onwards. The new midsize vans for private use – EQV, V-Class and V‑Class Marco Polo – are an important milestone on this journey.
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