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Added on the 18/10/2023 07:08:07 - Copyright : Auto Moto EN
While the Lamborghini Gallardo was launched in 2003, causing a stir with its guttural new V10 engine and comprising a second super sports model line for Automobili Lamborghini, in London’s East End recording engineer Liam Watson and American rock duo The White Stripes were also loudly making history.As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
Lamborghini design is extraordinary and inimitable, with today’s models born from more than six decades of inspirational and future-proof originality. But as grounded within Lamborghini heritage and its brand DNA is performance, with aerodynamics a central and ongoing innovation within Lamborghini’s design studio and R&D teams.The video “Beyond design, mastering the air” celebrates the mutual relationship between Lamborghini design and aerodynamics, explained by Design Director Mitja Borkert and Ugo Riccio, Coordinator of Aerodynamics, Aero Acoustics and Vehicle Thermal Management. They ponder the relentless inspiration and drive, both personal and embedded within Lamborghini company DNA, that combines art and science to create masterpieces such as the new Lamborghini Revuelto.
On the eve of the international dynamic debut at the Autodromo Piero Taruffi in Vallelunga, Lamborghini factory driver Andrea Caldarelli tested the new Revuelto, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle) on the Roman circuit.Unveiled in the brand’s 60th anniversary year, Revuelto defines a new paradigm in terms of performance, sportiness, and driving pleasure from its unprecedented new architecture, innovative design, maximum-efficiency aerodynamics, a new carbon chassis concept, and a 1015 CV powertrain that combines the new V12 engine with three electric motors.With Lamborghini, Caldarelli has won some of the most prestigious titles in the endurance category, including the triple crown of the GT World Challenge Europe in 2019 and the 24 Hours of Daytona in the GTD category. Caldarelli will also be part of the crew that will contend the 2024 season of the IMSA WeatherTech SportsCar Championship at the wheel of the new Lamborghini SC63.
The Lamborghini Revuelto, the company’s all-new hybrid V12 super sports car, has already captured the popular imagination with its combination of design, innovative technology and high performance. Now Automobili Lamborghini celebrates the arrival of the new car by involving one of the world’s greatest photographers, Anton Corbijn.
On March 29, Lamborghini unveiled the Revuelto, the first super sports V12 plug-in hybrid HPEV. Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini, takes us behind the scenes of the project and the positioning strategy for the model in the latest in a series of three short films.