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Added on the 11/01/2023 06:14:05 - Copyright : Auto Moto EN
Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.Audi is demonstrating the immersive futuristic technology with “Marvel’s Avengers: Rocket’s Rescue Run,” an in-car VR experience for backseat passengers being brought to life by Disney Games and Interactive Experiences. Wearing VR glasses, the passenger in an Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 –22.5 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) is transported into a fantastical depiction of outer space: The Audi e-tron now functions as the ship manned by the Guardians of the Galaxy, as the passenger makes their way through an asteroid field together with Rocket, a character that will appear in Marvel Studios’ Avengers: Endgame in spring 2019. Every movement of the car is reflected in the experience in real time. If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi e-tron accelerates, the ship in the experience does the same.
Partnership with ZYNC brings optimised in-car digital entertainment to Mercedes-Benz vehicles in North America
Audi is the first manufacturer worldwide to combine virtual reality and driving experience, thus bringing a completely new entertainment category into the car. Through the integration of holoride, rear-seat passengers are equipped with VR glasses and can experience films, games and other interactive content during the ride.
The lights on an Audi have long provided more than just safety. They represent the interface between design and technology and they have an authoritative impact on every Audi model’s visual appearance. That is particularly distinct in the exterior design of the e-tron GT quattro and RS e-tron GT – headlights and taillights are defining elements of these models.
Before the third round of the 2019/2020 Formula E season in Santiago de Chile, Audi drivers Daniel Abt and Lucas di Grassi got the chance to experience the latest in virtually reality (VR). The German and Brazilian duo were challenged to work together in order to navigate through a temple with the goal of finding a specific hidden item.
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