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Added on the 17/09/2021 14:00:00 - Copyright : EFE Inglés
Have you used lockdown to sift through your wardrobe and question your shopping habits? Well, the fashion industry has been doing some soul-searching, too.
Welcome to "Modest Fashion Week," a fashion show that features the latest in prudent clothing which covers as much of the female form as possible. Models hit the catwalk wearing hijabs, long-hem dresses, and other modest and religiously-minded apparel as the first annual Modest Fashion week kicked off at the Saatchi Gallery in the UK capital on Saturday. Some 40 designers displayed garments at the event, which aims to pitch fashionable new products to anyone who prefers a more modest style compared to more revealing clothing. Of course, the main segment is practitioners of religions which tend to encourage followers to abide by centuries-old fashion traditions. Much of the apparel paraded on the catwalk featured fashion themes taken from Islamic tradition. The event was organised by UK based e-commerce modest fashion company 'Haute Elan' who say that modest fashion is one of the fastest growing consumer markets. That should come as no surprise - the Pew Research Center has determined that the World's population of Muslims will grow twice as fast as the rest of the world and that Islam is expected to become larger than Christianity by the end of the century. The market certainly looks large and if Muslim countries grow more stable, Western companies who got in on the trend early may experience some major demand and major growth. Alongside the catwalk was a show hall where attendees could try on and even buy apparel shown off by many of the designers present. Debenhams became the first major British retailer to begin offering different hijab styles and brands as part of its regular collection. Who knows? Perhaps the future of fashion lies in the modest traditions of the past.
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