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Added on the 11/01/2024 05:28:11 - Copyright : Auto Moto EN
Rolls-Royce Motor Cars presents four magnificent ‘Year of the Dragon’ Bespoke commissions to mark the Lunar New Year, which begins on 10 February 2024. Designed and hand-crafted at the Home of Rolls-Royce at Goodwood, these rare and beautiful Bespoke creations – three Phantom Extended models and one Cullinan – are a celebration of Chinese culture through Bespoke artistry. Just as Chinese culture transcends national boundaries, the destinations for these highly Bespoke motor cars span the world.The commissions draw inspiration from the dragon, an enduring and international symbol of power, success and prosperity. For the ‘Year of the Dragon’ Bespoke commissions, the Rolls‑Royce Bespoke Collective created a modern, minimalistic expression of the dragon never previously seen in a Rolls-Royce, while remaining faithful and respectful to the original form.
In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be 'the Rolls-Royce of…'As the brand's new owner, BMW Group faced an immediate and daunting challenge: to create a new home for Rolls-Royce, befitting its status and heritage. Towns and cities all over Britain put themselves forward to be the chosen location, with the promise of investment and high-quality local jobs that would follow. It quickly became obvious that only one place would befit the marque – and the clients it was created to serve.
Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, and continues to generate a positive contribution to its shareholder, the BMW Group. Annual sales of 4,107 are the highest in the marque’s 115-year history Year-on-year sales growth in all regions; the Americas remains largest market Rolls-Royce Motor Cars continues to generate a meaningful financial contribution to its shareholder, the BMW Group Buoyant demand for all model families, with Phantom a major growth driver Record levels of Bespoke commissions establishes Rolls-Royce as a true Luxury House Cullinan garners stellar headlines worldwide following a highly successful launch. First few Cullinans delivered to customers in time for Christmas Cullinan advance orders running well into the second half of 2019 200 new jobs take total Rolls-Royce workforce past 2,000 for the first time Highest-ever intake on Apprenticeship Programme
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