Description
Added on the 27/05/2022 07:24:02 - Copyright : Auto Moto EN
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment.
Audi has been consistently driving progress in lighting technology for more than 20 years. What used to serve exclusively for the safety now shapes the visual appearance of every Audi model with its combination of design and technology. And with the digitization of lighting technology, this perspective will change even further in the future: towards even more personalization and comprehensive external communication.
Comparable with video projectors, the Digital Matrix LED headlights use DMD (digital micromirror device) technology. Each headlight has approximately 1.3 million micromirrors that break down the light into tiny pixels. This allows it to be controlled with maximum precision.One new function that this makes possible is lane and orientation lights for highways. The enhanced A8 comes with digital OLED rear lights (OLED = organic light-emitting diode) as a standard feature. In conjunction with the assistance systems, the digital OLED rear lights have a proximity indication feature.
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