Description
Added on the 02/10/2020 07:15:01 - Copyright : Wochit
Burger King has suggested that one of its beef burgers deserves a Michelin star. CNN reports that marketing campaign has caught the eye of the respected culinary guide. The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger. Burger King is encouraging followers to sign an online petition aimed at Michelin Guide inspectors. The campaign promoted a response from the Michelin guide social media team. Michelin jokingly promised that an inspector would judge the burger.
According to Business Insider, as many Americans struggle to make ends meet during the pandemic, fast-food giants are gearing up for a battle over budget shoppers in early 2021. Burger King is launching a new dollar menu called: $1 Your Way. Ellie Doty, Burger King North America's chief marketing officer, explained "The dollar menu is back...And, a lot of our guests and guests across QSR generally have really, really missed it." The menu will include four items: a Bacon Cheeseburger, Chicken Jr. sandwich, french-fries, and soda. Burger King's dollar menu will be available in late December.
Burger King is customers in Singapore a special treat. Burger King has released an ice-cream sundae with chocolate, maple syrup, and French fries. Business Insider reports that Burger King has released a limited-edition dessert like no other in Singapore. Burger King released the limited edition menu item after noticing how customers dipped fries in their ice-cream, it said. Burger King's thin fries are placed in the bottom of a cup, which is then covered in ice-cream.
McDonald's is rolling out a new chicken sandwich across the US in early 2021. The fast-food giant has been working on a revamped chicken sandwich over the last year. According to Business Insider McDonald's have allegedly been testing multiple sandwiches. McDonald's new sandwich aims to compete with Popeyes and Chick-fil-A in the chicken sandwich wars. Last year's Popeye's launched a supremely successful chicken sandwich. Chick-fil-A's continuing success has proved that a high-quality chicken sandwich can drive sales.