Description
Added on the 06/08/2020 08:03:39 - Copyright : Auto Moto EN
Audi established the premium compact class segment with the A3 in 1996. The new generation of the success model is now being introduced on the market – sporty, digitalized and fully connected. Beneath the progressive design of the body of the new A3 Sportback and the new A3 Sedan lie many innovations from the full-size class, for example the infotainment, suspension, and driver assist systems.The new A3 models feature compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches.The digital daytime running lights of the Matrix LED headlights are a further innovation. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable. The sporty and sophisticated design is continued in the interior with the new shifter, aluminum or carbon inlays, striking door openers, and an instrument panel with a black-panel look. Seat upholstery made of recycled PET bottles, on which stylish contrasting stitching sets accents, are being used for the first time.
The new S3 models display their dynamic character from the very first glance. The front is dominated by the Singleframe with its large rhombus-patterned grille and impressive air inlets, while the housings of the exterior mirrors have a gleaming aluminum look. The shoulder of the body extends in a strong line from the headlights to the rear lights. The areas below are curved inward – a new element of Audi’s design that places a stronger emphasis on the wheel arches.The new S3 Sportback and the S3 Sedan can be fitted with matrix LED headlights on request. Their digital daytime running lights consist of a pixel array made up of 15 LED segments, ten of which form two vertical lines. At the rear end, the large diffuser and the four exhaust tailpipes accentuate the sporty look.
Black-panel look on the instrument panel and center console, stylish contrasting stitching, striking door openers, and a new shifter design - the interior of the A3 Sportback is sporty and of high quality. Precise horizontal lines and surfaces with a clear design emphasize the width of the cockpit. This is also achieved by the striking air vent door strip on the passenger side and the curved trim strip below. On the driver's side, the air vents form an impressive unit with the cover of the instrument cluster. The elements are merged here, which underlines the puristic design.Many of the design motifs make logical reference to each other and the exterior. Two examples: The hockey stick shape of the handles for opening the door are reminiscent of the headlights and rear lights. With their flat, pentagonal shape, the air vent doors on the driver's side take on the motif of the air inlets on the front end.The cockpit is totally focused on the driver. It uses familiar elements from the brand's full-size class models and is equipped with a 10.1-inch touch display as standard. The screen is embedded in a trapezoidal black panel trim that takes up the center area of the instrument panel. When it is switched off, the display is hardly noticeable. It is inclined slightly toward the driver, as is the newly developed control unit for climate control located below. The black-panel surface is continued to the left of the steering wheel and further highlights the width of the cockpit.The design of the center tunnel console is also particularly ergonomic. There is an innovative shifter integrated in its black-panel surface that offers the driver a completely new operating experience: Using shift-by-wire technology, the compact controller can be pushed and pulled to control the basic functions of the seven-speed S tronic. Next to it is a further innovation: A round, sensory volume control that reacts to circular finger movements. A large stowage compartment contains the inductive charging area of the Audi phone box and two USB connections.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.
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