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The Fenty Beauty Effect: How Rihanna Started a Major Spring Makeup Trend

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When Fenty Beauty and it's 40 foundation shades hit the shelves of Sephora back in September, the brand shook up the makeup industry in a major way. With it's darker foundations flying off the shelves, Rihanna provided a concrete and high-profile example that darker foundation shades are in very high demand. It sparked a trend during the Spring 2018 shows.

Added on the 02/10/2017 11:43:32 - Copyright : Wochit

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