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The Kia EV9 Design

Guided by the brand’s ‘Opposites United’ design philosophy, Kia’s designers strive to create vehicles with unprecedented visual appeal. In particular, the ‘Bold for Nature’ pillar of the ideology, which inspires the combination of elements from the natural and material worlds, has played a key role in forming the exterior design of the EV9. The result is a vehicle that effortlessly combines an undoubted aura of rugged capability for all conditions, with the serene calmness of a sophisticated EV that paves new paths for future electric SUV design.The front of the EV9 is denoted by simple clear-cut lines and body surfaces, which exude confidence, clarity and calmness in equal measure. Accentuated by the ‘Digital Pattern Lighting Grille’ and striking vertical headlamps, the EV9’s signature ‘Digital Tiger Face’ imparts a visionary and futuristic look and feel. The Digital Tiger Face features two clusters of small cube lamps within the bodywork adjacent to each headlamp. The EV9’s innovative ‘Star Map LED daytime running lights (DRL)’ create a new illumination experience and delivers a sophisticated animated lighting pattern that will denote Kia’s Digital Tiger Face for the brand’s future EV models.