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Added on the 13/01/2020 07:28:01 - Copyright : Auto Moto EN
Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience - a luxury experience that will be electric, software-driven and sustainable.Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.
On the way to the mobility of the future, Mercedes-Benz is a pioneer going far beyond the purely technical realisation of the automobile from today's point of view. Instead, the company's experts anticipate different perspectives and social trends. With the VISION AVTR, Mercedes-Benz is demonstrating a sustainable vision of zero-emission mobility - also in terms of drive technology.With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury sedan. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power. Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner. The innovative all-wheel drive with torque vectoring enables completely new freedoms and guarantees driving dynamics at the highest level while at the same time providing the best possible active safety. This means that each wheel can be driven separately and depending on the driving situation. Due to the possibility to drive the front and rear axles simultaneously or in opposite ways, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle a reptile-like appearance even in its movement.
It's showtime. The IAA 2019 is open. The world is looking to Frankfurt, where the international automotive industry comes through the bank with high-tension contributions in appearance. Daimler too is focusing its presentation at the IAA 2019 on sustainability. In the interview, Daimler CEO Ola Källenius comments on the impulses emanating from the IAA, the technical highlights such as the third hybrid generation and the vision of a luxury-class sedan, which was presented today. And he cited a German saying at the press conference in connection with the Vision EQS, which has been the constant motto of the Mercedes festival SCHÖNE STERNE for 10 years: "Beauty is in the eye of the beholder!" Coincidence?Mr Källenius, the IAA 2019 will be a very important IAA after all the discussions on mobility of the future in recent months. Which impulses and which signals will emanate from Frankfurt?Källenius: "The IAA is a very important trade fair for us, the world's largest motor show and, so to speak, our home game. The signals we send are the innovative future of individual mobility. We have a bunch of naturally great new cars, visions, technologies: What is the mobility of tomorrow? This will be experienced at the IAA. "
On the eve of the 2018 Mondial de l’Auto Paris, Mercedes-Benz showcased the latest member of its premium SUV family, the new GLE. More than 400 invited guests witnessed the world premiere of the SUV trendsetter at the brand’s “Meet Mercedes” event. As in previous years, the Hotel Molitor, with its Art Deco design and street-art elements, provided the perfect setting for the popular event format. Besides a best-in-class cd figure of 0.29, the GLE also offers a compelling new operating concept, innovative driver assistance systems, a new engine line-up and considerably more space. The new Mercedes-Benz GLE is packed with innovations. One world first is the 48-volt E-ACTIVE BODY CONTROL active suspension, while the driver assistance systems go one step further with Active Tailback Assist. The interior is even bigger and more comfortable, with an optional third row of seats. The infotainment system comes with bigger screens, a full-colour head-up display with a resolution of 720 x 240 pixels and MBUX interior assist, which can recognise hand and arm movements for convenient operation. The exterior design exudes not only presence and strength but also sets a new aerodynamics best-in-class in the SUV segment.
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