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Added on the 24/09/2019 08:25:14 - Copyright : Auto Moto EN
The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. At CES 2023, visitors can experience rides in the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the Waldorf Astoria will be their starting point.Behind holoride is a new technology that adapts the virtual content to the car’s driving movements in real time. For example, if the vehicle takes a right turn, the spaceship in the virtual world will also fly to the right. If the car accelerates, the spaceship speeds up, meaning a ride in the car becomes a multimodal gaming event. An added bonus is that by synchronizing the user’s visual and felt experiences, holoride reduces the risk of motion sickness, which many passengers experience when watching movies or other dynamic content in a moving car.
Le Mans winner and Porsche brand ambassador Timo Bernhard and Porsche driver Laurin Heinrich discover adventure stations in the Porsche Museum.
Le Mans winner and Porsche brand ambassador Timo Bernhard and Porsche driver Laurin Heinrich discover adventure stations in the Porsche Museum.
The story of Porsche is also a story about pioneering spirit, passion and courage. A story of people who, like Ferry Porsche, believed in their dreams and achieved something special. The sports car manufacturer has never lost sight of its roots over the past 75 years. Porsche combines tradition and innovation. Porsche makes dreams come true.We have anchored tradition in our company strategy over the long term. It is our responsibility to maintain an awareness of the company’s heritage, its products and its thinking, and to build on this. We do not view our heritage one-dimensionally, but always include other social, cultural and societal influences as well.It is important to us to make heritage and traditions a tangible experience. As a means of bringing our founding idea to others, we are sending seven Porsche 911 sports cars out on the road – visiting cultural sites, stimulating dialogue, getting insights into valuable craftsmanship, and experiencing the past in the true sense of the word. This is what defines the Porsche Heritage Experience.With this event concept we, the Porsche Heritage and Museum team, want to proactively bring our historical work to the world, while being sensitive to other cultures and aware of traditions. We see our products as cultural assets worthy of protection, and the work of preserving them as equally important. After all, the cars in our collection are contemporary witnesses that tell the company’s story. In order to preserve, maintain and pass on our traditions, we are continually staging new exhibitions in the Porsche Museum.
What is today the oldest surviving German-made Porsche 356 was missing for decades. A mysterious call led two collectors to rescue it on a movie mission, to later restore it.The music becomes dramatic, the shots move faster and faster, and the action builds at a dizzying pace to a seemingly hopeless situation... and someone comes to the rescue at the last minute. It's very typical of action movies. But what happens in reality? This is a story of real life. And some of the events were so dramatic that they might as well be made into movies. The 71-year-old protagonist is named after Porsche 356 and is one of the automotive treasures of the 20th century. He was about to be lost forever, although he was finally saved.
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