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Added on the 11/09/2019 12:15:38 - Copyright : Auto Moto EN
The Mercedes-Benz press conference at the 2019 IAA focused on sustainable solutions for the future of mobility, which are reflected in the products as well as in the business strategy. At the same time, Mercedes-Benz continued to position itself as a manufacturer of luxury automobiles. As an example of this sustainable luxury, the Mercedes-Benz VISION EQS show car celebrated its world premiere. The inventor of the automobile also presented 19 other vehicles to the public for the first time. An additional highlight of this year's IAA appearance was the completely revised exhibition stand in Hall 2, which became more customer-oriented.
The Mercedes-Benz press conference at the 2019 IAA focused on sustainable solutions for the future of mobility, which are reflected in the products as well as in the business strategy. At the same time, Mercedes-Benz continued to position itself as a manufacturer of luxury automobiles. As an example of this sustainable luxury, the Mercedes-Benz VISION EQS show car celebrated its world premiere. The inventor of the automobile also presented 19 other vehicles to the public for the first time. An additional highlight of this year's IAA appearance was the completely revised exhibition stand in Hall 2, which became more customer-oriented.
The Mercedes-Benz press conference at the 2019 IAA focused on sustainable solutions for the future of mobility, which are reflected in the products as well as in the business strategy. At the same time, Mercedes-Benz continued to position itself as a manufacturer of luxury automobiles. As an example of this sustainable luxury, the Mercedes-Benz VISION EQS show car celebrated its world premiere. The inventor of the automobile also presented 19 other vehicles to the public for the first time. An additional highlight of this year's IAA appearance was the completely revised exhibition stand in Hall 2, which became more customer-oriented.
Mercedes-Benz Group AG CEO Ola Källenius unveiled the forerunner to a whole new model family today at the Mercedes-Benz Pavilion on Apothekenhof at the Munich Residence in the centre of the city. In the age of electric and digital innovation, this concept car defines the company’s vision to elevate the vehicle portfolio at the gateway to the brand. Based on the new Mercedes-Benz Modular Architecture (MMA), it makes its mark through long-range efficiency, pioneering innovation, a beautiful and extraordinary aesthetic, sustainable materials and an entirely new operating system, MB.OS.
Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience - a luxury experience that will be electric, software-driven and sustainable.Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.